A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Each page of search engine results usually contains 10 organic listings. The listings, which are on the first page are the most important ones because those get 91% of the click-through rates (CTR) from a particular search. According to a 2013 study, the CTR’s for the first page goes as:

TOP 1: 32.5%
TOP 2: 17.6%
TOP 3: 11.4%
TOP 4: 8.1%
TOP 5: 6.1%
TOP 6: 4.4%
TOP 7: 3.5%
TOP 8: 3.1%
TOP 9: 2.6%
TOP 10: 2.4%

How to get in the SERPs

SERPs may look different for each query, but they’re all made up of the same three building blocks. These are:

  • Paid ads
  • Organic results
  • SERP features

Paid search results appear before, and sometimes also after the organic results.

Organic search results are pages from Google’s index.

SERP features are non-traditional results. 

Learn More

A giant list of (updated) SERP features that Google currently uses.

SERP Features Glossary

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Anyone who has tried to manually find their website’s position in a search engine knows it takes way too long, and that they should spend that time in a much more productive way. When you get to a certain point in your business you can afford to use a rank tracker. There are two types of rank trackers: web-based and desktop-based.

A web-based rank tracker like SerpYou

Your rankings are checked daily and automatically. You can track as many keywords as you need. No proxies. No hassle. View your rankings or edit your keywords anywhere with an internet connection.

Desktop-based rank tracker

Your rankings are only updated when you are running the program.
If you track more than a handful of keywords you’ll likely be temporarily blocked by search engines like Google. You may need to buy proxies in order to avoid being blocked by search engines. You can only view your rankings on your own computer.

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If you’re managing SEO for a website, that means you also have to measure your impact. But, how do you do that effectively? And is that data really telling you the full story of your quest for organic traffic?

Nobody ever said SEO was easy, but with SerpYou’s Keyword Rankings tool, measuring your optimization successes is a snap. Not only does Keyword Rankings provide actual ranking data from real-life searches in Google and Bing, but also impressions and clicks, alongside valuable metrics from Google Analytics and Google AdWords.

Please your clients with legit rankings data

Your clients want rankings. SerpYou is committed to authorized data. Our Keyword Ranking tool rivals traditional ranking tools and reports with authorized average ranking data that comes directly from Google Webmaster Tools.

Get unparalleled insights about keyword value

This is a whole new level of keyword ranking data. Get your average keyword rankings side-by-side with impressions, click-through rates, visits, search volume and more. Toggle metrics on and off for dozens of views.

Focus on keyword groups for better analysis

Click one button to filter by branded keywords; click another for non-branded ones. Or filter by all your ranking keywords, and then by all your non-ranking ones. Analyze and decide if you need to adjust your strategy.

View your website’s keyword ranking history

SerpYou stores all this data for the life of your account so you can study, report, and analyze it to your heart’s content. In fact, keyword ranking histories offer some of the most unique perspectives on a website’s organic traffic you can get.

To get started, simply authorize your Google Webmaster Tools account and we’ll take it from there.

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The rank of a keyword is the position at which your website appears in the search results of a search engine when someone types in the keyword in the search bar. For example, if somebody searches for “birthday gifts” in the Google search engine and your website appears at the top of the search results list then you have the top ranking for the keyword “birthday gifts” which is the most desirable rank to have because more people will see your website. You can check a keyword ranking (also known as keyword placement) using various rank checking tools.

Google Search

The easiest way to check your daily keyword rankings is to use https://serpyou.com SerpYou’s provides daily keyword rank tracking reports and insight into your website traffic and marketing achievements.

SerpYou - Keyword Rank Tracker
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