Special pages are frequently developed for the purpose of carrying out promotions or campaigns on the Internet - these are so-called landing pages. These pages are usually optimized to one or more keywords so that they can be found via search queries for certain terms. From the search results, you reach a landing page by clicking on a text link or a banner ad. The landing page is perfectly tailored to the search query and the desired offer is put in focus without deviation and distraction. A landing page usually includes a call to action, which means that the visitor is encouraged to perform an action. For example, this could be entering an e-mail address or also ordering informational material. It makes sense here to accurately track the clicks so that the effectiveness of a landing page can be accurately analyzed.