The term "off-page" is used in the field of search engine optimization. Everything that is optimized on or within a website is a part of the on-page optimization. All measures that are implemented outside of the page are a part of the off-page optimization. Off-page optimization in particular refers to the topic of link building. The goal is to obtain as many high quality links from other websites on your own website as possible. These links increase the visibility of a domain and increase the website's relevance from a search engine's perspective. For example, links can be achieved by placing posts on other portals, through online press releases or by entering a website in web directories.