Rich snippets

Rich snippets are results to a search inquiry that are enriched with additional information, which are displayed on a search engine results page (SERP). The search result should provide more details for the user and therefore higher quality results by means of microdata, microformats or RDFs embedded content types, such as field reports, people, products, etc. The additional information is integrated via the source code of a website. A prerequisite for a correct reading and delivery is that Google understands the content of the websites. Corresponding programming is required for this. Using rich snippets, reviews and prices of a hotel can be displayed, for example, so that the user can make a better decision and navigate from the search results page.

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