Search engine optimization
The adaptation of a web page to the requirements and guidelines of search engines is referred to as search engine optimization or SEO for short. Through this process, an improved constant ranking is to be achieved in the natural search results. The focus of search engine optimization is improved findability with Google, which is currently the largest search engine on the World Wide Web. The constant findability with Google also affects the findability of a web page in other search engines.
The ranking of web pages by Google is determined by a complex algorithm. This algorithm consists of over 1000 factors, of which Google has published nearly 100. In search engine optimization, you decide between on-page measures that are partially visible for the user and off-page measures that are not visible for the user, which are made "under the hood."